Providing individual and organisation-wide insights thanks to e-learning

How ELMO helped RAA


RAA has come a long way since being founded by a small group of motoring pioneers in 1903. Today, more than 760,000 members across South Australia choose RAA to deliver them peace of mind through their trusted range of motor, home and travel products and services. RAA has over 1,000 locals working side by side to keep their members moving – making them one of South Australia’s biggest employers.

The Organisational Capability team at RAA consists of 10 professionals who drive organisational learning and development, as well as leadership development, cultural change and change management.

Problems Experienced

" Previously, we were unable to understand all of the learning activities that were done in our organisation."
Brenda Brotherton - People and Capability Consultant at RAA

Traditionally, RAA had always done the tracking and reporting of its learning activities manually – only a small portion of learning was done via eLearning for compliance matters. “Previously, we were unable to understand all of the learning activities that were done in our organisation,” says Brenda Brotherton, People and Capability Consultant at RAA. However, with a growing workforce, Brotherton recognised the organisation had to change in order to be future-ready.

1 Manual tracking and reporting of learning activities
2 Inefficiency for managers and HR due to manual interventions
3 Lack of insights into learning & development due to poor reporting and transparency


RAA decided to implement ELMO’s Learning Management System (LMS) in 2016 to provide holistic learning options for employees and reduce time spent on manual activities.

The Result

" We now have a full organisational view of all learning activity and have automated many time consuming, manual functions."
Brenda Brotherton - People and Capability Consultant at RAA

Brotherton says ELMO has had a “significant impact” on the organisation. According to an internal report, ELMO has reduced RAA’s administration time allocated to onboarding new starters by over 11 hours per week. Brotherton also reported that 83% of staff said the LMS (known internally as the RAA Learning Centre) has saved them time tracking and recording training activities.

“We now not only have a single view of the learning activities and compliance modules completed for each individual, but we have a holistic view of the organisation and all the learning that is undertaken,” says Brotherton.

She adds that part of ELMO’s appeal is its ease-of-use. “It can do everything we need to do to track and record learning activities and provide the reports that you require, but in a nice, easy to look at interface for the user. I would definitely recommend ELMO to others.”

1 Greater insights into the learning being undertaken and completed at RAA, at both individual and organisational level
2 Greater efficiency for managers and HR from greater automation of time-consuming manual functions
3 Over 11 hours per week saved on administrative tasks
4 83% of staff say that the RAA Learning Centre saves them time tracking and recording training activities